The Only Chicken Soup Recipe You'll Ever Need
In episode 37 of MentorZ, we have on Arie Brish
Brish is an innovation and commercialization expert. He wrote the popular Best Seller business book "Lay an Egg and Make Chicken Soup", which is a book high up on my reading list as I enter into my college's entrepreneurial program.
The book walks you through the blind spots and pitfalls in the process of commercializing innovation - some highlights being:
Lay the Egg - Where To Look For Innovative Ideas
Evaluating and finding demand for your new product idea
Hatch the Chick - Fostering Your Ideas Early Growth
Differentiating, and creating a business model
Fund the Chicken -Funding The New Product / Service
Financial modeling and evaluation
Prepare The Chicken For Sale - Business Development
Launching, marketing, sales, and how to sync all the moving parts
More ingredients for chicken soup -
These are only just a FEW of the concepts, approaches, and checkboxes in the book Lay an Egg and Make Chicken Soup. I would highly recommend this read for the budding entrepreneur that means business.
Here, we have a few responses to questions we asked Brish that we put into a video format: